Dell Med Logo
Dell Med follows guidelines from the Office of Brand, Trademarks and Licensing (Trademarks) and visual identity guidelines from University Communications (uComm). Guidelines from Trademarks govern logo usage and guidelines from uComm govern the visual application of logos. Trademarks guidelines comply with guidelines from UT Systems. The consistent application of Dell Med logos (including but not limited to departments, centers, institutes, labs, programs, etc.) is important and the information below is condensed from Trademarks and uComm guidelines for easy use. Please refer to Trademarks or uComm websites for detailed information.
Use Restrictions
Trademarks has basic information, permission to use, and restricted use information regarding: publications, advertisements, corporate sponsors, and student organizations. Below is an excerpt from the permission to use page.
Logos and marks may not be used in any way that would constitute endorsement, approval, or underwriting of any corporation, product, activity, service, or contract by The University of Texas at Austin.
Approved Logo Uses
In all uses, the Dell Med logo must be displayed at or larger than the minimum sizes (details below) and with clear space around the logo. The examples below are the ONLY ways to display the Dell Med logo.
To increase prominence, the logo should:
- Appear in two-color (preferred)
- Not appear more than once on-screen or on a single page
- Always maintain the minimum clearance
- Display with the shield no smaller than 50px tall for digital and 0.375 in. tall for print.
Preferred approved two-color version
Additional approved one-color versions
Unapproved Logo Uses
It's important for the Dell Med logo be displayed consistently. This means the Dell Med logo should not be altered or modified in any way. Below are examples of unapproved uses of the Dell Med logo.
Do Not display or print the logo smaller than the minimum require size.
Do Not isolate the shield.
Do Not display or print the logo in unapproved colors.
Do Not display or print the logo on unapproved colors.
Do Not combine the logo other UT logo elements.
Do Not combine the logo with other logos or visual elements.
Do Not substitute fonts in the logo.
Do not alter the logo in any way.
Approvals Required
The use of any UT Austin logo — including Dell Med's — requires approval from the Office of Brand, Trademarks and Licensing prior to production for promotional items such apparel, cups, pens, etc. Receiving approval from the Office of Brand, Trademarks and Licensing may take between 7 to 10 business days.
Submit a trademark/licensing request »
Printed non-promotional items such as brochures, posters, business cards, etc. do not require approval from the Office of Brand, Trademarks and Licensing. Rather, follow the procedure for brand compliance review performed by the Communications team.
Questions? Contact the Communications team.
Social Media
The stacked logo shown below can only be used for central Dell Med's social media accounts. Accounts run by departments, offices, institutes, etc. CANNOT use this logo.
Frequently Asked Questions
Should I use the Dell Med logo, or my department/unit logo?
Use the Dell Med logo by default.
Dell Med competes with other national brands such as Stanford University and University of California, San Francisco. Dell Med contains departments, centers, divisions, etc. You can think of those groups as sub-brands contained within the larger Dell Med brand. Each sub-brand is vital to the school's success.
However, each sub-brand isn't competing as a national brand on its own. Promoting each sub-brand as a national brand would be expensive. Instead, sub-brands use the Dell Med brand when communicating to the public. Doing so leverages the time and resources that Dell Med, UT Austin and UT System invest.
There may be times where use of a departmental logo is appropriate: When you're communicating to specific, small or internal audiences, for example.
What if I need to co-brand with another unit across campus?
When representing two or more UT Austin units, individual logos for the units are replaced by the university's formal logo and the units are listed in alphabetical order. Review the co-branding guidelines »
Co-Sponsored Units
If an organizational connection between two units exists, such as is the case with a co-sponsored center or institute, and a co-branded logo provided by University Communications exists, that logo may be used.
One example is the logo for the Value Institute for Health and Care, which includes both Dell Med and the McCombs School of Business.
Can I use the Dell Med logo for my student organization?
Only if the student organization is sponsored. Additional information is available including examples of proper use on the Trademarks & Licensing Use Restrictions page.
There are two types of student groups: registered and sponsored. Each has a different set level of affiliation with the university. Below is a brief summary of each, and you can read more on the Office of the Dean of Students webpage.
Registered
Registered groups/organizations CANNOT use The University of Texas at Austin, an abbreviation of the name or any of its trademarks or logos in its name. However, a registered student organization may use words such as "campus," "university," "Texas chapter" or "Austin" as part of its name.
Sponsored
Sponsored student organizations are official extensions of the university and may use protected university logos and marks in accordance with the guidelines for each mark. Sponsored student organizations must coordinate with their sponsoring administrative or academic unit to submit their design through the Internal Campus Request Portal to receive approval from the Office of Brand, Trademarks and Licensing.
Note: Groups without prior written approval may not use trademarks of The University of Texas at Austin. Additionally, all products must be produced by licensed vendors that are authorized, pursuant to license agreement, to use UT Austin trademarks.
I'm a (regular or affiliate) faculty member. Can I use the logo?
Working with partners and the community is essential to Dell Med's core mission. The logo and brand usage guidelines for regular faculty and affiliate faculty provide clarity regarding the permitted use of the logo and Dell Med name.
Regular Faculty
In addition to the Dell Med name, regular faculty are permitted to use the logo. The below list of permitted uses is nonexhaustive. If you have any questions regarding brand guidelines, please feel free to contact the Communications team.
| Use of Dell Medical School Logo & Brand | Regular Faculty |
|---|---|
| White coat1 |  |
| Business card1 | |
| Academic purposes (research poster, manuscript, etc.) | |
| Marketing purposes (clinic signage and website, advertising, etc.)2 | |
| Biographical purposes | |
| Work email signature (Dell Med encourages text-only email signatures) |  |
| Official event marketing3 | |
| Academic correspondence not clinically related | |
| Media interviews (TV/radio/print quote attribution) | |
1Available only through approved vendor
2Limited to single practitioner (not group practices that include non-affiliate physicians) and requires approval from Dell Medical School brand manager
3ONLY events approved by your department and officially sponsored by Dell Medical School
Affiliate Faculty & Health Professional Specialist
Since affiliate faculty conduct their clinical practices as separate and independent businesses, the school does not assume responsibility or liability for those activities. Affiliate faculty members and Health Professional Specialists are not permitted to use Dell Medical School's logos, seals, insignias and marks (hereafter "marks") in connection with their private professional, clinical and patient care activities.
Affiliate faculty and Health Professional Specialists are permitted to use the Dell Medical School name in text in certain uses noted below. If you have questions, contact the Dell Med Communications team.
| Use of Dell Medical School name in TEXT ONLY (no logo use) | Affiliate Faculty |
|---|---|
| Biographical purposes | |
| Academic correspondence not clinically related (letter of recommendation, etc.) | |
Examples of non-approved use include work email signature, event marketing and media interviews.
| Use of Dell Medical School Logo & Brand | Affiliate Faculty |
|---|---|
| Academic purposes (research poster, manuscript, etc.)1 | |
1If research is processed through the UT Internal Review Board (IRB), the Dell Med logo and brand maybe used for the research materials.
Can a vendor we do business with use our logo to show we are a customer?
The university can't endorse, or appear to endorse, a commercial product or service. For additional information, visit the University Policy Office page.
Can I as a faculty/staff member use the Dell Med logo in support of an event?
The Dell Med logo may only be used for official co-sponsored events, events created by Dell Med, or events created by another UT Austin college/school. Visit the Dell Med Policies & Procedures page for information about event co-sponsorship.